On the 28th September, Year 12 and 13 business students visited Thorpe Park Resort for the ‘Student World of Business Conference’. Lucy one of the marketing managers invited us to send prepare questions and discussed the business such as their use of social media for marketing, training of staff and how the ensure they are financial viable. They discussed their competitive actions included how their main aim is to “chase the Mouse” -which means to focus their actions on Disney.

We were informed that we are their target market and we completed many tasks identifying ways the business could improve. We completed team SWOT analysis and shared out ideas. We were then able to enjoy the park and rides.

This has been particularly useful for students studying the Level 3 qualification to gain data/information for their coursework. Lucy sent us further information to help with our studies. We would like to say a big thank you to Ms Lewis for organising and Mrs Kinghorn and Mr Symeou for accompanying us.

George Whitman, Emily Houghton-Brown, Francesca Kelly